Koons Kia of Woodbridge held their quarterly Owner’s Clinic last week to introduce customers to the mechanics who would be maintaining their cars.
“I know this is an Owner’s Clinic, but I prefer to call it a ‘Right from the start’ clinic,” said John Fee, General Manager of Koons Kia Woodbridge. “This is your opportunity to meet the people who will maintain the car that you just purchased. We want to take care of your needs right from the start.”
The thirty-five people in attendance received information on service hours and talked with the Woodbridge employees about their service questions. One audience member asked about changing a tire and received a firsthand demonstration.
Vehicles today are much more sophisticated than they used to be. Koons Kia’s ‘Right from the start’ party is a great way for our customers to learn more about their brand new Kia and Koons in general. Every person who asked a question received a lottery ticket. Other giveaways included first aid kits, GPS devices, tire pressure gauges, car wash buckets, tire brushes, and gift certificates for oil changes. Guests got to nosh on mini-subs, pizzas, and cheese sticks from Joe’s Pizza. Chicken fingers and fries were available for the children.
The Woodbridge Kia store is one of our organization’s fastest growing brands. The dealership began as a used car outlet in May 1994. Then in June 2009, the store picked up the first Koons Kia franchise. Initially they were selling seven to eight Kias per month. In March 2011, they sold 84 new Kias.
The store plans to hold its next Owner’s Clinic in June. Check the Koons Kia of Woodbridge facebook page or my blog for more details.
One of my favorite parts of being the spokesperson for my family’s business is producing the commercials. It’s an opportunity for me to get in the dealerships and interact with employees and customers. Yesterday, we were at Koons Ford in Silver Spring filming the ad that will air in April. You never know what’s going to happen when you’re on set–FedEx trucks driving through shots, customers popping over to say “hi,” and the car that we’re shooting is always the one that’s needed for a test drive.
Yesterday, as we’re about to begin shooting, a fully-loaded car carrier rolls right onto the set to unload – they are NOT quiet! Shoot days can be long, but we always have a good time.
In addition to our in-house marketing team, Gustavo Mottolo, of Gustavo Cosmetics, and Julie Jackson, of Hair By Jewels, help me look my best (pictured). Look for more photos and even outtakes from upcoming shoots soon!