Is August the best month to buy a new car?

summer_savingsSales data from the last 12 months suggests it is!

The economy has been wheeling and dealing so far in 2014, it has been driving the GDP to higher highs, which is strengthening the recovery. While each month shows better numbers in all sectors for consumers, the automotive industry being one of them, August has always historically been the month to visit a new car showroom.

Here’s why – a quick study of car sales for the past 3-5 years shows the average price for buying a vehicle in August is more than $150 lower than any other month. On average, that’s $500 less than the other 11 months.

August is the best month to buy a car or truck because dealers are cleaning out older inventory as the new models roll in,”
Mirza Thomas
VP, Koons Automotive Co.

What may be more surprising is that average prices in August are $1,000 less than December! Even though conventional wisdom suggests December is one of the best months of the year in which to buy a new car, the data suggests it’s actually one of the most expensive.

So Why is it better in the “Dog-days” of summer?

“August is the best month to buy a car or truck because dealers are cleaning out older inventory as the new models roll in,” said Mirza Thomas VP of Koons Automotive Company. “This change-over means late-model vehicles are priced to be quickly sold off the lot. August is definitely the time to buy if you’re looking to save money.”

Let’s just take this concept for a test drive around some of web sites; here are a few of the incentives for the month:

I would say that as a representative sample?  August has some large savings offered!

How much are you likely to spend for a new car this August? According to data from the last 4 years, the average August transaction price was $28,950. February, with its Presidents Day sales, is second, at $29,109

So you’ll definitely find good deals on new cars in August, that’s a given, but you’ll also be able to find some good buys on used cars, especially three year-old models from turned in leases. The automotive site reports the average price of a used car at franchise dealerships was down $313 for all of 2013 to $15,791.

Buying a new car is always a great experience with Koons no matter what time of the year.  But when you ad in great savings on top of the great Koons service you get an experience like no other! 


About Krystal Koons

Krystal Koons is the spokesperson for Jim Koons Automotive Companies, one of the country's largest privately-held dealership groups headquartered in the Washington, D.C. area. Visit us at

Posted on August 8, 2014, in Automotive and tagged , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: