What is the #1 reason to buy a new car?
My old car had over 90,000 miles on it, I was getting tired of it, and it was coming up on being over 8 years old. These three facts put me squarely in the sights of the auto buying demographic. I didn’t know it yet, but I was going to buy a new car.
I knew this was going to be a leap off a cliff but it was going to be a leap that was fun, is there such a thing? Either way, I love the entire experience of buying a car: the research, the discussions with friends about their buying experiences, looking at car websites, the test-drives, the cost comparisons, and finally the drive off the lot in the new vehicle! Triumphant and resplendent in my new wheels, I drive down my street and introduce my new car to my neighbors and family! It is fun figuring out all the new gizmos, and just like everyone else, I LOVE that new car smell!
In a recent study published this past November, the top 14 reasons for buying a car were explored. The top 3 reasons were why I bought my new car, and truth be told, most of the others also described me. I’ll be honest, I just wanted any reason to buy and I could have very easily used about 10 of these to help me over the edge in that effort.
Reason What motivated you to consider buying a new car? %
#14 Lease on old car is up 4.8%
#13 Wanted a vehicle with new “techy toys” (Nav, DVD, etc.) 6.2%
#12 Needed a vehicle with more room 9.0%
#11 My significant other wanted a new car 11.9%
#10 Needed another car for my family 14.0%
#9 Financing deals/incentives too good to pass up 14.3%
#8 Wanted a vehicle with better safety features 14.6%
#7 Like the styling of the new models 15.0%
#6 Not really sure, other 17.0%
#5 Old car just died 17.6%
#4 Wanted a car with better gas mileage 19.2%
#3 Old car was always in for repairs 20.4%
#2 Tired of the old car, I wanted something new 22.0%
#1 Old car had high mileage 35.2%
The top 5 body styles by preference are:
1. Car: 57.9% 2. SUV: 26.4% 3. Truck: 17.8% 4. Minivan: 11.8% 5. Crossover: 9.3%
Caveat: The sum of % totals of both reasons and styles may be greater than 100% because respondents could select more than one answer.
I ended up with a new SUV from Koons. The top reasons for my choice: better gas mileage, better safety equipment, tons of new tech, and I got great financing! All in all, it was a terrific experience and the Sales People at Koons were helpful, knowledgeable, and had the most positive attitude. Next time, I won’t wait as long to buy a new car!