What is the #1 reason to buy a new car?

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My old car had over 90,000 miles on it, I was getting tired of it, and it was coming up on being over 8 years old.  These three facts put me squarely in the sights of the auto buying demographic. I didn’t know it yet, but I was going to buy a new car.

I knew this was going to be a leap off a cliff but it was going to be a leap that was fun, is there such a thing?  Either way, I love the entire experience of buying a car: the research, the discussions with friends about their buying experiences, looking at car websites, the test-drives, the cost comparisons, and finally the drive off the lot in the new vehicle!  Triumphant and resplendent in my new wheels, I drive down my street and introduce my new car to my neighbors and family!  It is fun figuring out all the new gizmos, and just like everyone else, I LOVE that new car smell!

In a recent study published this past November, the top 14 reasons for buying a car were explored.  The top 3 reasons were why I bought my new car, and truth be told, most of the others also described me. I’ll be honest, I just wanted any reason to buy and I could have very easily used about 10 of these to help me over the edge in that effort.

Reason      What motivated you to consider buying a new car?             %
#14              Lease on old car is up                                                                     4.8%
#13              Wanted a vehicle with new “techy toys” (Nav, DVD, etc.)   6.2%
#12              Needed a vehicle with more room                                             9.0%
#11              My significant other wanted a new car                                     11.9%
#10              Needed another car for my family                                            14.0%
#9                Financing deals/incentives too good to pass up                    14.3%
#8                Wanted a vehicle with better safety features                         14.6%
#7                Like the styling of the new models                                           15.0%
#6                Not really sure, other                                                                    17.0%
#5                Old car just died                                                                            17.6%
#4                Wanted a car with better gas mileage                                      19.2%
#3                Old car was always in for repairs                                               20.4%
#2                Tired of the old car, I wanted something new                     22.0%
#1                Old car had high mileage                                                            35.2%

The top 5 body styles by preference are:
1. Car: 57.9% 2. SUV: 26.4% 3. Truck: 17.8% 4. Minivan: 11.8% 5. Crossover: 9.3%

Caveat: The sum of % totals of both reasons and styles may be greater than 100% because respondents could select more than one answer.

I ended up with a new SUV from Koons.  The top reasons for my choice: better gas mileage, better safety equipment, tons of new tech, and I got great financing!  All in all, it was a terrific experience and the Sales People at Koons were helpful, knowledgeable, and had the most positive attitude.  Next time, I won’t wait as long to buy a new car!

 

 

About Krystal Koons

Krystal Koons is the spokesperson for Jim Koons Automotive Companies, one of the country's largest privately-held dealership groups headquartered in the Washington, D.C. area. Visit us at www.koons.com.

Posted on January 17, 2014, in Automotive and tagged , , . Bookmark the permalink. Leave a comment.

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