Koons Biggest Loser Challenge 2014 is under way!

Biggest_loser

Collectively, Americans gain over 300 million pounds around the holidays. That is the equivalent of 838 jumbo jets!  It gets worse, of those pounds gained at least one of them will be a persistent pound.  Put another way, if the average American adult consistently gains one pound per year, and does not change anything about their habits, they will be at least 55 pounds overweight by age 75!

We care about all of our employees and we want to help them achieve their goals, our Biggest Loser Challenge is there to do just that” stated Mr. O’Connell

For 4 years, Koons has been one of the Washington Business Journals Best Companies to Work For.  Why? Because, there is a pervasive atmosphere of caring.  Here is one example: Every New Year, Koons Management runs an Annual Biggest Loser Challenge for its employees.  All Koons employees are eligible to take part in the challenge but are not required to.  Jim O’Connell, President of the Koons management team has made it very clear that this program is to promote good life habits and healthy choices. It is about being aware of what you eat, how that affects your health, and eventually how your health affects your co-workers.  “We care about all of our employees and we want to help them achieve their goals, our Biggest Loser Challenge is there to do just that” stated Mr. O’Connell.

We are all familiar with the routine by now, on January 1st we all make BIG pronouncements about how we’re going to change, get rid of a habit, adopt new ideas, and be a better person!  There are all kinds of resolutions, but there is a consistent 3 that seem to always make the list year over year.  For every 100 people who make New Year’s Resolutions here’s how the top 3 break down:

  1. 62% vow to exercise more
  2. 60% promise to eat better
  3. 46% state their goal is to lose weight

By the end of week 7, only 60 people of the original 100 of any given resolution will be left trying to stick with it, and by the end of week 12 there will only be about 30.  For the past 4 years Koons Biggest Loser Challenge (#KoonsBLC) has been trying to help all of those employees who commit to losing weight attain their goal.  So when they hit week 7, they have a reason to keep going, they have others on their team to encourage them and they have incentives.  Everybody needs motivators, a light at the end of the tunnel to keep them going; in this case, it is prizes!  This year’s challenge runs from January 6th to April 7th and the grand prize is a 2014 Corvette!

There are other prizes and incentives, and like every challenge there are rules that have to be followed but ultimately we all win.  It may sound sappy and mellow dramatic but it is true and it is what makes Koons Automotive such a great place to work.  Over the next few months we will be posting our progress here in this blog so come back and see how it is going.  This year we have 729 employees taking up the challenge and we will report on the total amount of pounds lost and the total number of employees who finish.  We wish them all luck and the best of health!

About Krystal Koons

Krystal Koons is the spokesperson for Jim Koons Automotive Companies, one of the country's largest privately-held dealership groups headquartered in the Washington, D.C. area. Visit us at www.koons.com.

Posted on January 9, 2014, in Fitness and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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