As Black Friday Approaches, Koons Sticks to the Tried and True!
Marketwatch has announced that this year new car sales are expected to rise 4% in the month of November due to Black Friday deals alone! If you’re planning on buying a new truck, car, or van now is the time, especially at Koons! But you’ll need to be patient, since Koons is keeping with tradition and only offering the savings starting this Friday.
Black Friday was a term coined in the late ‘80’s for the sales that sprung up the day after the traditional Thanksgiving holiday. Business owners began to realize that if they offered special savings or discounts to the public the day after Thanksgiving they could get a jump on their holiday sales goals and potentially be in the “black”. It worked really well, too well, so well in fact that others began to see the value and the extemporaneous or ad-hoc sales that had been started by a handful of businesses took-off. Before we knew it, the whole concept became diluted and the talk around many thanksgiving dinner tables included game plans for supposed savings…
“So, Marge, I plan on starting my Black Friday sales quest at this end of town and finishing up over here, pass the gravy dear”.
The ability to wait for the good sale is some how lost on a desire to beat every other business to the punch and have Black Friday start on Wednesday. Businesses are offering meaningless items and people are getting ruthless in their pursuit of a deal. USA Today did a story on “How Black Friday has some Real Oddballs” A story replete with details on Free Car Washes, Half price teeth cleaning, 2 for 1 pet care discounts, and $500 off your closing costs from a Mortgage Company.
With all of that going on it’s nice to know that in the melee of holiday shopping that is appearing on the horizon, there is a company willing to keep it simple and clear. At Jim Koons Automotive, we decided that we would stick with the real timelines of the holiday season and keep our Black Friday event to Friday Nov 29th. We will offer real savings, not over hyped clever marketing jargon or loss leaders.
So if you’re in the market to buy a new vehicle this Black Friday, stop by www.koons.com and do the rest of this year’s holiday shopping in style… in a new car from Koons!