Lights, Camera, Action!

Silver Spring Commercial Shoot - March 29th

Fun on the set with Gustavo and Julie!

One of my favorite parts of being the spokesperson for my family’s business is producing the commercials.  It’s an opportunity for me to get in the dealerships and interact with employees and customers.  Yesterday, we were at Koons Ford in Silver Spring filming the ad that will air in April.   You never know what’s going to happen when you’re on set–FedEx trucks driving through shots, customers popping over to say “hi,” and the car that we’re shooting is always the one that’s needed for a test drive.

Yesterday, as we’re about to begin shooting, a fully-loaded car carrier rolls right onto the set to unload – they are NOT quiet!  Shoot days can be long, but we always have a good time.

In addition to our in-house marketing team,  Gustavo Mottolo, of Gustavo Cosmetics,  and Julie Jackson, of Hair By Jewels,  help me look my best (pictured).  Look for more photos and even outtakes from upcoming shoots soon!

About Krystal Koons

Krystal Koons is the spokesperson for Jim Koons Automotive Companies, one of the country's largest privately-held dealership groups headquartered in the Washington, D.C. area. Visit us at

Posted on March 30, 2011, in Automotive, Marketing and tagged , , , , , , . Bookmark the permalink. 3 Comments.

  1. Can’t wait to see the new spots Krystal!

  2. Koons employee

    When will you be at koons ford falls church? we’d love to see you here

  3. I’m sure I’ll be by there soon! Have a great day.

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